About Kat

Kat Gallagher is a Director of Marketing and Head of Marketing at Trellist, where she leads all corporate marketing strategy and execution. With over 10 years of experience spanning B2B and B2C environments, Kat specializes in brand positioning, demand generation, customer acquisition, and multi-channel campaign development. She holds a BS in Computer Information Systems and an MBA in Marketing.

Kat’s expertise includes:

• Full-funnel marketing strategy and execution
• Integrated campaign planning across digital, traditional, and social channels
• Go-to-market strategy for products, services, and events
• Organic, paid, and boosted social media (LinkedIn, Instagram, Facebook, X, YouTube)
• Content creation and creative direction (videos, gifs, images)
• Crisis communications and brand reputation management
• SEM, SEO, and analytics-driven performance optimization
• KPI development, reporting, and benchmarking
• Team leadership and cross-functional collaboration
• Franchise marketing programs and enterprise social support (3,000+ accounts)
• Newsletter and internal comms management
• Vendor evaluation, management, and contract negotiation
• Long-form content creation: blogs, case studies, and press releases
• Training, onboarding, and scalable marketing enablement