Kat Gallagher's Portfolio

Kat leads full-funnel marketing campaigns that align business goals with audience targeting, creative execution, and data-driven performance measurement. Her work spans brand awareness, product launches, and demand generation initiatives — always backed by optimization strategies and measurable results.

With experience managing over 3,000 franchisee accounts and building enterprise-wide social programs, Kat develops scalable strategies across LinkedIn, Facebook, Instagram, X (formerly Twitter), and YouTube. She designs content calendars, paid and organic strategies, and performance analysis frameworks to maximize visibility and reach.

Kat develops messaging frameworks, tone of voice guides, and brand positioning strategies that differentiate organizations in competitive markets. Whether refining a legacy brand or launching something entirely new, she ensures consistency, clarity, and emotional connection across all customer and stakeholder touchpoints.

Kat oversees the development and direction of content across platforms, including blogs, newsletters, videos, graphics, and executive messaging. Her approach centers on storytelling that’s both brand-aligned and strategically crafted to drive engagement and action.

Kat leverages tools like GA4, Sprinklr, Salesforce, and Power Automate to monitor campaign performance, benchmark success, and surface actionable insights. She builds custom reporting frameworks that go beyond vanity metrics to drive meaningful business decisions and ROI.

Kat develops scalable marketing resources and training programs while leading internal teams, clients, and board groups through key marketing updates and initiatives. She has also presented marketing best practices to Fortune 500 clients, supporting strategic growth and team alignment.