Marketing Analytics & Audit

Developed a comprehensive executive performance report evaluating the EXPLORE Connect and EXPLORE Fest marketing campaigns across organic, paid, and earned media. The report combined campaign performance, audience engagement, social listening, content analysis, and strategic recommendations to optimize future event marketing and investment decisions.

Developed executive quarterly marketing reports measuring campaign performance, social media analytics, audience engagement, and channel effectiveness. Translated performance data into strategic insights and optimization recommendations to support ongoing marketing decision-making.

Conducted a comprehensive marketing audit evaluating digital presence, social media, content strategy, website performance, and marketing effectiveness. Developed actionable recommendations to strengthen brand visibility, improve performance, and support future marketing initiatives.