Campaign Strategy & Execution

Developed the strategic marketing framework for the launch of MTF Biologics' Academic Center of Excellence (ACE) Program, aligning positioning, audience targeting, campaign architecture, content strategy, digital experiences, lead generation, and performance measurement into a scalable demand generation initiative.

Developed and executed an integrated demand generation campaign for West Synchrony, including audience targeting, messaging, campaign architecture, paid LinkedIn advertising, creative development, and performance reporting to support lead generation objectives.

Developed and executed an integrated marketing campaign promoting Explore, bringing together campaign strategy, audience targeting, messaging, creative development, digital marketing, and cross-channel execution to increase awareness and engagement.