Sales & Business Enablement

Developed the Shared Success+ referral program, creating the strategy, partner experience, messaging, enablement materials, landing pages, and supporting resources to strengthen referral opportunities and drive new business growth.

Developed the sales and marketing strategy for an Adobe Target business development initiative, creating the outreach plan, messaging, content, campaign assets, and sales enablement resources that equipped the sales team with a coordinated approach to prospect engagement and opportunity generation.

Developed Trellist's services and solutions portfolio, packaging offerings into a cohesive framework with clear positioning, messaging, and value propositions to support business development, sales enablement, and client engagement.