Strategy & Go-to-Market

Created an integrated go-to-market strategy for ModCon, outlining audience segmentation, messaging, campaign recommendations, channel strategy, and success metrics to maximize client acquisition, engagement, and event-driven business development.

Developed a comprehensive go-to-market strategy for the launch of a new ultrasound solution, including audience research, messaging, positioning, value proposition development, and strategic recommendations designed to support product adoption.

Partnered with the VP of New Business, Product & Solutions to bring Quals.ai to the U.S. market. Led the development of the go-to-market marketing strategy, including audience strategy, positioning, messaging, website content, public relations, webinar programming, email nurture, social media, sales enablement materials, and promotional assets supporting the product launch.